Five Ways to Improve Omni-channel Customer Experience
Omnichannel customer experience, an Introduction: In a rapidly transforming net-centric world of today, most of the prospective clients for any business happen to be ultra tech-savvy netizens. And these information-rich and information-hungry techno-beasts have at their disposal, smart, world-shrinking devices that are capable of snaring a world-wide-web of vast streams of information and encapsulating them to the tip of their palms. Thus it would indeed be a serious and grave mistake if any budding business tends to overlook the primacy of internet when it comes to promoting their brand and increasing their customer base. In today’s ultra-competitive business environments, online (internet-based) marketing is done through multiple channels like Web portals, Apps, Social media, Email, and even SMS. Thus has dawned the new age of ‘Omnichannel’ marketing wherein businesses propagate brand awareness through multiple online channels. This article aims to enlighten the reader on some of t...