My dignified rants - Vijay Ramalingam

Omnichannel customer experience, an Introduction: In a rapidly transforming net-centric world of today, most of the prospective clients for any business happen to be ultra tech-savvy netizens. And these information-rich and information-hungry techno-beasts have at their disposal, smart, world-shrinking devices that are capable of snaring a world-wide-web of vast streams of information and encapsulating them to the tip of their palms. Thus it would indeed be a serious and grave mistake if any budding business tends to overlook the primacy of internet when it comes to promoting their brand and increasing their customer base. In today’s ultra-competitive business environments, online (internet-based) marketing is done through multiple channels like Web portals, Apps, Social media, Email, and even SMS. Thus has dawned the new age of ‘Omnichannel’ marketing wherein businesses propagate brand awareness through multiple online channels. This article aims to enlighten the reader on some of t

What is a Virtual Administrative Assistant   In today’s fast paced business environs, a successful business venture also tends to expand broadly in scope and spectrum, thus making essential, day-to-day operations overloaded and their handling, more complex and difficult. Enter ‘Virtual Administrative Assistants’ (VAA) who make life much easier for the people who head such businesses. A VAA can either be an individual expert or a team of experts that are well versed in the routine admin operations and activities, and who work offsite from a remote location. The routine administrative activities can include but are not limited to, ·          Basic customer support ·          Basic HR duties ·          Data entry and management ·          Accounts and Payroll management ·          Handling of mail and communications ·          Organizing calendars ·          Arranging meetings ·          etc.. Now we arrive at the important question of who or what businesses a

  There is an ancient saying in Tamil which literally translates into ‘It is a rarest opportunity to be born as a human being, and still rare to be born without any disabilities’. These words were said by the ancient mother saint known by the name of ‘Avvaiyaar’. The reason she quotes for her above words is that, only the human body is endowed with special faculties and physiology to think and reason beyond our physical, material plane of existence. And the soul can thus transcend this temporal world into the realm of God and reach the inexhaustible state of ever new bliss which is denoted by the word ‘Satchitananda’ or Sat-Chit-Ananda. ‘Sat’ means eternal, ‘Chit’ denotes consciousness, and ‘Ananda’ means bliss. This state of ever new bliss being the ultimate goal of our existence, and the highest possible achievable for soul, it is also known by the terms God Realization or Self Realization. There are four paths defined in out ancient systems of philosophy to reach this state. The