Zomato – What it all really means!!
The brand: It is an Indian restaurant aggregator and online food delivery business that was originally founded as ‘Foodiebay’, a start-up in 2008. Since then, Zomato has grown massively in size and scope to become one of the largest food aggregators globally. Currently, the brand has an established footprint in 10000 plus cities, across 24 countries. The Idea: The mission statement of Zomato is to covert the foodscape in India and elsewhere, forever for good. Zomato strives to promote a healthy lifestyle and also to provide that much needed connectivity between healthy food joints and individuals. How it all began originally: It all began when three passionate Delhiite foodies who particularly hated long queues, set out to create and render an online database of 1000s of restaurant menus from across Delhi, during 2008. The Modus Operandi: A hungry and eager foodie must first create his (or her) account with the web based Zomato portal or the smart phone app. Create